The Research On Traveling Souvenir Design Of Mottled Bamboo In Hunan Province

With the development of tourism economy, tourism souvenir market also graduallydeveloped, the local government start pay attention to it gradually. As a characteristicbamboo resources of Hunan province, mottled bamboo is a feature of the local tourismwith the special value of culture and aesthetic. But there is a lack of innovation duringmost of the mottled bamboo market. Therefore, this topic through combining with thedevelopment of the tourist souvenirs, analyze the present situation of the mottled bambootourist souvenirs, aimed at forming a kind of mottled bamboo souvenirs with innovationfactors.This paper through combine the regional cultural and artistic features of Hunanmottled bamboo into tourist souvenirs design,to analyzed the central issue of how toinnovate. First of all, we will analyzed the tourist souvenirs and cultural products fromcurrent market. From the varieties, prices, consumption status and processing process toanalysis of the basic situation of mottled bamboo product, and according to the detailedanalysis of the problems existing in the mottled bamboo products, looking for theoreticalsupport for the development of tourism souvenirs for mottled bamboo. Secondly, on thebasis of the survey analysis, research the thinking of the innovative design of Hunanmottled bamboo souvenirs products. There is a certain value of developing Hunanmottled bamboo, no matter for economic, political, aesthetic or cultural value, accordingto its combination with souvenirs to explore the feasibility of the development betweenthem. In the end, through the research to get the case of mottled bamboo souvenirsinnovative design. In reference on the basis of successful design case, forma development strategy of mottled bamboo souvenirs, from the form, function, processand application fields ways to innovate mottled bamboo souvenirs design, and completesthe design process of the design scheme.