Study Of The Key Nodes Planning And Design Of Aquatic Products Cold-chain Logistics Based On Wholesale Market

With the improvement of living standards, aquatic products receive increasing attention for its high quality protein high quality and its quality and safety has become the focus of attention. The development of cold chain logistics system not only significant for the protection of consumer safety, but also in promoting farmers’ income and improve the market competitiveness.Logistics nodes are an important part of the logistics network, the scientific planning of the logistics node design helps to improve the logistics network and its efficiency. By analyzing the structural characteristics of aquatic products distribution channels, development status and function, this paper presents the wholesale market plays a key role in cold chain logistics. Wholesale market can effectively promote the standardization and the scale of participation body and also can help monitor the quality of aquatic products, stabilize prices and conducive to the flow of information and reduce the level of distribution channels. In addition, the wholesale market set wholesale, retail, preservation, storage, processing, and transportation as a whole, directly to producers, middlemen, and ultimately consumers. It can effectively reduce the circulation of aquatic products cold chain logistics, promoting the prosperity and development of aquatic product market.However, the current construction of China’s aquatic products wholesale market still has many problems. By analyzing the current situation of the whole market, this paper innovatively propose that cold-chain logistics center based in whole market is the trends of the whole market’s development. Based on gray correlation analysis and multi-level fuzzy comprehensive evaluation, this paper set up the cold-chain logistics center competitiveness index and builds gray correlation analysis-multi-level fuzzy comprehensive evaluation competitiveness model. This paper gives planning and design suggestion of market-based aquatic products cold chain logistics center in three aspects as operations and infrastructure, technology and equipment, organizational management and innovative growth and overall planning based on management and infrastructure, technology and equipment, organizational management and innovation growth.