The Development Status And Policy Research On The Cultural Creative Industries Of Kunming

With the development of international economy and the progress of Creative wave,the gradual development of creative industry whose core is the culture and creativitybecome the backbone of the urban economic structure adjustment. Cultural creativeindustries be as a Emerging pillar industry in some countries and the government takevarious policy to support the development of cultural creative industry. Kunming hasthe rich national resources and local cultural characteristics. Under the background ofthe development of cultural creative industry is the inevitable trend with adjusting theeconomic structure, and promoting economic growth. Therefore, the research ofKunming’s cultural creative industry not only has important theoretical significance, butalso has important practical significance.Selecting Kunming city as the research object, in the respect of theoretical study,SWOT study, comparison analysis to analyze Kunming’s cultural creative industry. Tobegin with, the author tease out relative literature and lay the foundation for thetheoretical studies of the development of Kunming’s cultural creative industry. Thereare Schumpeter’s innovation theory, Romer’s economic growth theory, Hawkins’creative economic theory and so on. Second, the author describes the developmentsituation of cultural creative industry at home and abroad, which provides theexperience for the cultural creative industry development research of Kunming. Besides,the paper use the method of the SWOT analyze the cultural creative industry, which theaspects of Strengths, weaknesses, opportunities and threats. the author Put thecomparative analysis combine with SWOT analysis to compare from the aspects ofStrengths, weaknesses, opportunities and threats, which select London, Shanghai,Nanning as comparative objects. The main purpose is that analyze the advantage anddisadvantage of the cultural creative industry development in Kunming.Based on the above three aspects of the analysis and Connection with thedevelopment of cultural creative industry in Kunming, The paper pointed out the macropolicy that the development of cultural creative industry in Kunming, It is expanded inthree aspect: the first is that put forward the strategic thinking of developing culturalcreative industry in Kunming. The second is that propose The Strategic goals, strategicfocus of the cultural creative industry. Lastly, proposing Specific measures ofKunming’s cultural creative industry and from the aspect to strengthen the advantage, transform disadvantage, optimize opportunities, weaken weaknesses in order to Promotethe development of cultural creative industry in Kunming.