On Exploiting Traditional Chinese Graphs To Optimize Logo Design Course

As a special visual symbol which expresses profound connotations with a simple graph, a logo is the condensation of image, feature, credit, and culture of an enterprise or organization. The logo is playing a more and more important role in contemporary world, which is indispensable in social life and production activity. A logo is small, but it not only presents visual beauty, but also embodies deep cultural meaning. Today, the world tide of economic globalization has posed new challenges for logo design and Logo Design Course. Meanwhile, the political multi-polarization and cultural pluralism afford an opportunity and theory for the application of traditional graphs to logo design and Logo Design Course. Some excellent logos not only embodies modern design concept and style, but also refracts the different cultures and aesthetics of different peoples and districts, demonstrating the artistic charms of the combination of traditional graph and modern logo design. Traditional Chinese graphs have a long history and colorful forms with distinct regional and ethnical features. Based on an investigation into the status quo of the application of traditional Chinese graphs in Logo Design Course of universities, the thesis proposes a set of strategies to apply traditional Chinese graphs in Logo Design Course so as to optimize the course.The thesis is divided into six chapters.Chapter One Introduction which addresses the origin, goals, content, and methodology of the present research.Chapter Two Literature Review which introduces some basic concepts concerning logo and logo design, the characteristics of classification of traditional Chinese graphs, and the similarities and dissimilarities between traditional Chinese graphs and logos. The chapter critiques the state of the art of traditional graph's application in art design, art design courses, and specifically Logo Design Course. The author raises some existing problems and hits upon a solution.Chapter Three The status quo of traditional graph in Logo Design Course of universities in Guangzhou which investigates how traditional graphs find their application in Logo Design Course of five representative universities located in Guangzhou City, namely: Guangzhou Fine Arts Academy, Sun Yat-sen University, South China Normal University, South China Agricultural University, and Guangzhou University. The author finds that traditional Chinese graphs still occupy a lesser place in the goal of the Course, the resources of traditional graphs are insufficient, the teaching content concerning traditional graphs are not complete, the classroom teaching is not very effective, the textbooks do not contain enough information on traditional graphs, the students do not pay much attention to traditional graphs in their design works, and the course assessment system is not scientific enough.Chapter Four Research on exploiting traditional Chinese graphs to optimize Logo Design Course which proposes a series of strategies to optimize Logo Design Course by applying traditional graphs, based on the findings of the previous chapter. As regards the goal of the Course, the author suggests that traditional graphs be integrated into knowledge, skill, process, method, passion, attitude, and values goals of the Course. To optimize the Course's resources, the author proposes that a corpus of traditional Chinese graphs be established, which includes Chinese totems, Chinese characters, stamps, folk graphs, traditional auspicious graphs. Besides, traditional local graphs are also worth exploiting. With respect to the Course content, the author makes four suggestions: 1. Attach importance to the analysis of traditional graphs in addition to such general concepts as the definition, characters, design principles, and design techniques of the logo; 2. When addressing design techniques, draw students' attention to the application of traditional graphs; 3. To explore more channels to impart traditional graphs to the students; 4. Engage the students in the teacher's research projects. In order to optimize course teaching, the author proposes that traditional graphs be appropriately incorporated into classroom teaching and second classroom activities. To improve the textbook, the author recommends that they claim more proportion of knowledge on traditional graph and its application. The textbook compilers are expected to collect more qualitied and extensive materials as well as paying attention to the infiltration and amalgamation of neighboring disciplines. When students design their own works, the teacher is advised to steer them to the application of traditional graphs. Finally, the author advocates for a diversified system of assessment, which consists of Formative Assessment, Summative Assessment, and Performative Assessment.Chapter Five The significance of applying traditional graphs in Logo Design Course which deals with the value and significance of traditional graph application. The author argues that the application not only helps to optimize the course, but also exerts great impacts upon the cultivation of philosophy, aesthetics, thinking mode, and morality on the part of the students, so as to promote the students' intelligence and non-intelligence development. Furthermore, to skillfully apply traditional graphs in logo design may advance economic development.Chapter Six Conclusion is a summary and prospection of the research...