Build National Characteristic Culture Brands Of Yanji

In rapid urbanization process, urban development in our country whether in quantity or quality, and the states are presented under the background of the rapid change, the significant influence of urban culture brand and significant role has become the consensus of people. As urban inner soul and unique temperament of the city culture in improving urban civilization degree, highlight urban character image, residents quality of life is playing a more and more important role, city culture is an important part of intangible assets, is the core element of urban brand. Because of this, more efforts to urban culture brand construction, to create rich distinctive characteristics and the deep connotation of urban culture brand, has increased to a new round of urban construction around the strategic target and major issue.This article first elaborates the research purpose and research significance, the thought to build city characteristic culture brands can improve the culture grade of the city and improve the citizens’ sense of pride and sense of belonging, enhance citizens’ cohesion and centripetal force, at the same time is to enhance urban comprehensive competitiveness and the important means of improving the quality of citizens, is the realistic requirement of city modernization, and promote the development and progress of the city. Then to urban culture brand definition, origin and composition of the concept as the breakthrough point, illustrates construction yanji, national characteristics culture brand meaning and characteristic of culture brand construction present situation, with relevant urban culture brand, on the basis of the theory, research and policy around to build urban culture brand, achievements and experience for reference, the rapid development of economy and society in recent years, is known as the national spirit civilization construction model and the theory of "great success" zhangjiagang city as the research object, the integrated use of theoretical analysis, logical induction and contrast analysis and so on a variety of methods for the successful shaping of urban culture brand deeply dissect characteristic city, analysis development concept, summarizes the successful experience, discuss the yanji, characteristic culture brands build problems of overshoot, and yanji how to draw lessons from the successful experience of zhangjiagang city brand building culture establish the strategic development goals, on a higher platform to build culture brand, promote the competitiveness of the city, and popularity, forward-looking ideas and Suggestions are put forward, in order to promote the culture of yanji city brand construction in the new period provides a typical example and reference Suggestions, that is the subject of theoretical significance and practical value.