Cartoon Culture In The Fast Food Industry VI Design Of The Application

The cartoon as the changes of The Times, the art form of diverse and unique connotation,gradually evolved into a culture-cartoon culture. Because of its various form cartoon culture,make it no longer just gained a crowd of children and adolescents, but more added other agelevels of supporters. cartoon culture not only representative modeling language, and in whichalso pregnant with the happiness, and the nation, the characteristics of innovation, its unique,the modeling of affinity with the people are more likely to get accepted and approved in manywell-known brand communication and publicity of fast food, fast food industry and cartooncultural cooperation, wipe out the colorful gorgeous sparks. Whether the joy of cartoonculture characteristics, cultural characteristics, innovative features and comprehensivefeatures are fast food industry needs of quality. The VI design relationship with the fast foodbrand management style and concept, the cartoon culture used in fast food VI design hasmany advantages, so the cartoon culture how to apply in food VI design is worth thinking anddiscussing. This paper first discusses the classification and features of the cartoon culture,analyzes and sums up the cartoon culture unique visual language, secondly analyzes thecartoon culture building brand for the role, and further analyzes how to put the cartoon culturespirit connotation and visual language used in food VI design, Finally, the paper discusses thecartoon culture in fast food industry the development trend of the VI design. Cartoon culturesetting the culture, art, nationality, and life has other sex and modeling irreplaceable affinity,and the combination of the fast food industry not only meet the emotional needs of theaudience, but also enriched VI vision language performance. So cartoon culture in theapplication of the VI has positive significance of innovation, VI design combined with theindustry to design a good model and stands. Cartoon culture used in fast food among the VIdesign, not only developed the applicability of cartoon culture, but also opens the fast food VIdesign another opens the door of innovation.