Research On Color Applications In Cosmetics Packaging

In recent years, with the improvement of living standards and aesthetic consciousness enhancement, cosmetics for its ability to quickly modify appearance, conceal flaws, such as a little more and more get people’s love. As an important part of cosmetics packaging, the color can not only indicate the product properties, color, and attract the attention of consumers, also can beautification products, bring a person a good aesthetic pleasure. Given the colour in the cosmetics packaging, to fully understand the packaging color design, grasp its rule on the development of packaging color has a profound theoretical and practical significance.This paper consists of preface, text and epilogue three parts. First of all, the author set out from the height of the industry, summed up the domestic and international market development status and trend of cosmetics, make readers for cosmetics packaging color environment is the basis of a general understanding. Secondly, introduce to, from the function of packaging, layer upon layer, gradually transition to the color, the important role in cosmetics including attract the attention of consumers, and beautify the packaging and instructions, to make people aware of in the color design of study from the perspective of life, not just academic high consideration. Again, list brand cosmetics in packaging coloring on the huge gains brought by the unique, once again confirm the content of the previous chapter. Next, starting from the actual life, the study of various factors including gender, age, personality, such as the ethnic and religious differences marketing of cosmetics packaging color design. At the same time the thesis with a lot of cases into daily life, argumentation theory viewpoint. In chapter vi of the paper starts with the basic principles of cosmetics packaging color design, finding the color is the creative source of inspiration and dug up the modern cosmetics packaging colour design characteristics, including three functional, artistic, and innovative points, the hope can give the designer’s colour theory is provide a little help. Finally, the author use in the development of vision, the article about the future development trend of cosmetics packaging color made a simple summary, mainly reflected in color design more human and reasonable use of color of these two aspects.