The Study Of Shanghai Cosmetic Packaging Design Since The Reform And Opening Up

Having been researching mainly the packaging design of Shanghai daily chemical industry and investigating the changes of urban commercial culture and design in Shanghai area during the past 40 years. The two aspects from the designer’s own design behavior and social design activities to discuss, examine the relationship between the national policy and the design of the management and the specific age and design, social factors affecting the development of design analysis, mainly embodied in the industrial environment and design, designers in the specific cultural and economic conditions specific creative activities, thus forming from the inside to the outside system design perspective. Explore this article which developed the relationship between the design and social activities for the contribution to Shanghai commercial civilization.Starting point of this research is mainly embodied in the three period of the representatives or works since the reform and opening of Shanghai cosmetics packaging design and research, investigating the ways of designers’work between the different historical and social background of the development. Shanghai since its inception of open and trade with foreigners, the packaging design industry experienced a great development and prosperity before and after the liberation of China, established its leading position in the field of commercial development. After the reform and opening up period, Shanghai designing industry met its second spring development; this period experienced the 80’s legendary development and the destruction and change in the 90’s. In 2000, the packaging design trade and industry of Shanghai has entered a new era. Nowadays, the present design environment is similar to the competition and the market characteristics in the beginning of twentieth Century, and it is also an indispensable part between the industrial experience and the cultivation of talents in the planned economic era. Since the reform and opening-up, we have together witnessed the big changing and also the renaissance of the Chinese national style in the fields of the cosmetics package design in Shanghai. Within all the elements of cosmetics packing design, the changing of the market turns more important. The old brand should be re-design to adapt the market. Actually, the forerunner of Chinese modern design is cosmetics package design in Shanghai, which is also the speaker of the design language of China. At the same time, many national brands based on the practice of cosmetics package design in Shanghai, which helps to develop the national spirits and spread the international culture. Therefore, it is rewarding to study Shanghai cosmetics packaging design since the reform and opening up.