The Applied Study Of Interactive Ideas In Packaging Designs

Packaging design is an arts and a complicated science that concludes many social subjects such as Aesthetics, Technology, Marketing, Psychology and etc. Packaging Design is an undividable part of product, in many ways, a good packaging design enhanced the product, build up the brand image, and raise the social status of the Manufacture. Modern science and technology make our world moving forward and become more fascinating in needs and quality. Consumer’s demand is exploding to much wider areas, such as Aesthetics, Fashion and unique designed packaging products. This change in demands stimulating the development of interactive design into a whole new era, Interactive design blends in with more culture patterns, humanity sensation, and ecological ideas, along with more "montage elements" to express the ideas and make the design more powerful. With that being said, the interactive design has cop the need of social and commercial, a more applied interactive design is growing quickly with demands. This is a new creation and whole new subjects is on the start-up line. Interactive packaging design is a new way of communication that builds up between the user and packaging itself. Through the interaction between the design and the consumer, a well-designed message was transmitted from the design itself to the consumer; when this message further collaborated and redesigned with the emotional needs which were feedback from the consumer, the message and the package itself will carries more sense than ever before.The article is also trying to use interactive idea’s application to design product’s packaging, in order to express its willingness to find more new ways and giving more creation ideas to a better design, so the packaging design as a whole could serve people better and providing much higher quality service and products. This article through the analytical study and problem solving trying to study the method to satisfying the needs of a consumer to the interactive design from an emotional perfections perspective; which could provide valuable ideas and methodology. In the beginning, it concludes the principal ideas in interactive design, and the elements that could affect the designs, to the influential points that could affect the psychological needs and emotional stability of the consumer, this article gives its professional guidance in the consumer buying behavior and lineage analytical study. Furthermore, article describes the applied principle in interactive ideas and packaging designs and the expression and representation in interactive packaging design ideas. In addition to this, article identically points the interactive idea’s application and practical uses in packaging designs through many methodology and visual elements.It approves the importance and critics’of interactive ideas. In the end, article expresses its vision in the interactive ideas of packaging design. Further states the trends and characteristics of personality and humanity.Nowadays, interactive idea is still a new subject with less than twenty years application in China, under a pre-exploration period. The theory mentioned in this article wasn’t just an inspiration to modern designers, but also a deeply theoretical to application and practical of interactive idea’s packaging designs. The key points in the article stand out; telling the importance a good packaging design with interactive ideas could affects the buying behavior of the most consumers. Many persuasive examples has been listed and studied to further approve the theory and enhanced the idea that a good design is a powerful tool to commercial marketing.Thus, we can say the interactive ideas of packaging design is a part of modern society, it brings the collaboration of many social sciences and techniques over different social aspects, it brings lively energy to packaging design industry and created a whole new developing way of packaging design. The importance of this subject is substantial and essential; it is the future of our times, the guidance and the trend.