Research On The Application Of Interactive Design Concept In Packaging Design

In modern society, daily necessities have become an indispensable part of life.. The packaging of daily necessities is accompanied by the use of the product, the packaging removes the value of protecting the product itself,while the additional function is to enhance the added value of goods..Market on the existing children’s daily necessities packaging after investigation found that, most of the products there are some problems,such as a function of lack, unitary, the structure is too simple, lack of childlike, very difficult to attract the attention of children, this particular consumer groups, no real found the psychological needs of children. The growth of children is a long process, and the children of different ages have different physiological and psychological characteristics.. So in the different childhood, the surrounding environmental characteristics also need to provide support and help. The subjects of this study were preschool children, who were in developmental stages both in physiological and psychological and in developmental stages. The mode of thinking and behavior of the child is different from adult. Therefore, it is necessary to improve the packaging design of children’s products available on the market and makes the child package designed to meet children’s needs and behavior, the real achieve packaging design of children’s products to the needs of children.Experience design in interactive design was originally from the user and the computer interface of the user experience of the user experience.Interaction design is a user centered design, concerned about the consumer’s psychological and inner most real feelings. Makes the connection between the product and the user become more closely linked.In the design but also more emphasis on the design of interest, emotion,and user and product experience and interaction. Interactive design can make the product in the user’s use of the process to make the user experience of pleasure and joy.Human nature of the packaging design, in modern times, has been more and more designers and users attach great importance to the packaging design is for the consumer services. So in the packaging design of children’s Day activities, the most important starting point is "to children in the user as the center" expansion a series of design, the use of interaction design concept of human-computer interaction and visual impact etc. these methods, making the interaction of packaging appealed to adults and children with attention force and produce a desire to buy,then through the packaging produced in the interaction of interest so that they have a curiosity and acceptance packaging to convey the information of products.