The Applied Research Of Interactive Concept In Packaging Design

With the development of era and packaging users'requirements on the packaging, the one-dimensional traditional packaging which only transfers protection functions can no longer be accepted by the packaging user. They choose interactive concept to guide the design of the packaging. And this packaging is participatory. Packaging users become the key to determine the packing fate. Choice of the structural design of packaging, packaging materials, packaging ideas and creativity of the visual image, ultimately depends on the acceptance extent of packaging users on the packaging design.By analyzing the psychological characteristics of the packaging user such as their needs, motivation and perception, and feedback, this paper studies how to use the interactive concept to meet the user's psychological needs in order to achieve the interactive process of packaging users and packaging. The paper discusses in detail the structure of the packaging, visual image, use and packaging of the user experience interactive form of expression and realization of the principle. And it summed up innovative approaches to apply interactive concept in packaging design, obtained two types of innovative approach and seven special methods. As follows: in the process of user behavior and packaging design contain monomer structure transformation, split combination method of composite structure, secondary structure interaction method, graphic participate method, graphics isomorphism method, packaging user in the act, packaging user hands-on method (DIY).Finally, the paper verifies the innovative design method is applied to the feasibility of specific design practices by the interactive children's toys packaging design practice. In this design, children's toy packaging has a modular structure unit, the structure could be splitted and combined, the packaging visual image could be DIY, the packaging form could be transformed, which demonstrated the innovative method proposed in the paper, and validated the results of this paper.