General Features And Enlightenments Of Advertising MV Crossover Film And Television Director-Creation And Style

The American director David Finch and83years to start filming commercials and MV,2010"social network" was awarded the sixty-eighth Golden Globe Award for best director, screenwriter,best film award; the Japanese director Akira Nakajima Tetsuya for the Japanese advertising populardirector, in1989for the first time, advertising, full of island fantasy comedy style, brilliant. The2007film "memories of Matsuko" won best picture Fante Asian Film Festival; China youth directorHao Ning to begin shooting in1999MV,2006with the film "Crazy Stone" set the Thames a greatcoup.Advertising and director MV crossover guide film, there appeared many "success", theadvertising director MV transition film and television director, the film advertising and MV trainingconcepts and techniques will bring a lot of fresh blood into the film, strengthen the movie’s artisticconnotation, but accidentally may also make the Creator into the "form of gold, misunderstandingof writing technical prerequisite". In this paper, through the analysis of the transformation of thefilm director, will be the combination of theories and examples, discusses the "transformation"behind for us to bring enlightenment.