| Shaanxi has the most prolific tourism resource in China, creating a large proportion ofthe national economy. In recent years, the government pays a great attention to theconstruction and development of the tourism, the combination of the culture andtourism. All the development realizes the win-win of the social and economic benefits,gives birth to the a new trend of cultural tourism, and make the culture and tourismproduct more prosperous.Shaanxi is one of the most important birthplace of national culture with long historyand distinctive customs and culture. The clay sculpture of Fengxiang is a painted claysculpture full of the folk feature and has been built for nearly a thousand years. It isone of the four top clay sculpture and has been listed in the first national non-materialculture heritage lists. It has profound Shaanxi regional characteristics and value of artappreciation with varied shapes, strong color contrast and cute expression. Painted clayhorse has become the model of the commemorative stamp shape with the animal of theyear since2002. Consequently, it also been applied in the design of the greeting cards,postcards, and other uses, making a great impression.From the perspective of the Design Arts, the researcher made the figure and modeling the folk crafts clay sculpture as a graphic design element and applied them into the design of Shaanxi Tourism network image. In this way,the image of Shaanxi province could be well-established, the tourism could be developed, the economy could be developed.In this paper, from the perspective of the visual image, network communication and de sign arts, the researcher analyzed the web pages of the ethnic patterns, and solved the puzzled problem that is how to apply the clay sculpture in to the design of the Shaanxi Tourism Network Image(web pages, online navigation, logos and so on). This thesis summarized the design methods, and also provided a new perspective to the design of thenetwork visual image. |
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