Chinese Animation Art Form Research In Cross-Media Era

Under the background of vigorous development in the international media industry andeconomic globalization, to discuss on the media between Chinese is increasing.Contemporary is a cross-media era, kinds of media exist side by side, in this special time,china should seize this opportunity, and through the media reform and integration to build herown media carrier. In such a media environment, the Chinese animation as part of the masscommunication, what kind of changes and trends will the art form appear?In the cross-media age, animation art form, directly or indirectly affected by this age, andchanging. In this paper, the transformation and trend of the animation art form as the mainline, and with the help of the media development, spread the full text of the overall train ofthought. On this basis, Animation art form also relates to the influence from traditional mediaand Chinese traditional culture; cross-media era has a relationship between the change of thecreator’s notion, the audience’s appreciation habits and the change of animation art form;cross-media lead to Chinese animation form extended by pure film and TV art to a wide rangeof application field; the comparison of domestic and foreign animation art form developmentsituation; the development trend of Chinese animation art form and its future prospects, andsuch related research, it has a very broad range, conductive to analysis Chinese animation artform from all level’s of cross-media era.A variety of animation art form co-existence, how should they get along anddevelopment, can achieve the goal of the animation itself, and real satisfy the public’s life andaesthetic demand, it is discussed in this article. There are many places worthy of further studybetween the cross-media era and animation art form. For the future of the development ofanimation art form, we are unable to forecast, however, it can through the development ofmedia and progress of technology to guide the direction of animation art form. From the pointof media development, research the formation, transition and development of Chineseanimation art form, believe that we can get a new perspective.