The Study Of The Book Title Element Design Of Folk Art

As China’s long history of folk art continuously flow, an art style with unique charmgradually formed, with a strong national characteristic. The colorful art forms of folk art alsoconducted our modern design inspiration.So the book design of folk art is more innovative thanother categories, which means starting from the art itself and seeking new inspiration to conductthe creation. Different types of folk art exist with different forms of art, which in book design,the design elements of the title will be more personalized. Starting from folk art,with in-depthunderstanding of such art forms，take lessons of art essence and combine it with modern artdesign, can people design excellent works with both the national characteristics and thetimes.Then it will be differentiated in similar books on design work, and thus attract theattention of readers to be read, and promote the spread of folk art one step further.The book title is the key element in the form of books, and the proportion of the titledesign in the overall image design is evident, and it affects the overall design of the book in acertain way.The font design and color scheme of the title in the book is also vitally important inthe overall design. With a strong diversity in the design, a new design form-"the title logodesign elements" gradually formed. This like a sign of commodities, to book a prominent labelaffixed to a different form of attracting new customers to read. Books as a special commodity,has huge market potential, only with unique personality, books will have a wider expansion.Through the study of folk art books, we hope to be able to enhance the level of the class bookdesign, but also be able to promote the industry of design book.