Variety Of Media Technologies The Corresponding Applied Research In Information And Communication

At every phase of the transmission and development of information, human society hasdistinctive era characteristics, and promotion and transformation of the means of informationdissemination of each phase also contribute to the progress of human society. The evolution ofthe means of information dissemination can be regarded as the history of human’s continuouseffort to diversify, transform and adapt to new trends. From the previous means ofdissemination, such as symbols, word-of-mouth, characters, printing and electronic methods,to the contemporary multimedia information spreading era, the development of multimediadissemination technology has undergone tremendous evolution, from paper-based topaper-less, from plane to three dimensions and from actuality to virtualization. Each of suchdevelopments actively promotes the then society.Nowadays, information exists everywhere and at any time. It has become the baseline ofthe operation of society and is also the basic needs for modern life. In this information era, therapidly-developing media is producing tremendous amounts of information in such a mannerthat can be referred to as “information explosion”. Meanwhile, much useless information isalso generated in this process. Therefore, a critical question is how to direct the valuable andexpected information to appropriate recipients? At present, based on the mature mediatechnology and diversification of means of transmission, it is possible to create a system tofiltrate useless information and provide a foreseeable picture of the effects of informationdissemination. Then, the question becomes how to combine varied media technologies toapply to information dissemination in such a manner that can fully display respectivecharacteristics.This article focuses on a variety of media technologies, integrating with the theory ofcommunication, utilizes document analysis, theory analysis, and through the study of readingmaterials, different advantages of varied media technology, application fields, and practicalcases, to conduct a deep research in application. It summarizes the advantages ofone-dimensional linear word, two-dimensional static and traditional drawing techniques,photography, three-dimensional and dynamic animation technology, and virtue realitytechnology in information spreading. In the end, this article will conduct case analysis based on the composite application of multimedia technology in information dissemination.This thesis is of significance in the application of media technology and effects ofinformation dissemination, and will also raise people’s expectation to the information serviceprovided by media. Through the utilization of respective advantages of different mediatechnology, the spreading of information will be more efficient, and people’s desires can bebetter satisfied.