Research On IP Communication Of Domestic Animation Based On Social Platform

With the rapid development of mobile Internet and the popularity of smart-phones,short mobile video as an audio-visual media is gradually accepted by the general public.Nicholas Mirzoeff,an American scholar,said in his book Introduction to Visual Culture that modern life happens on the screen and vision is becoming our way of life.The features of mobile short video content production,such as convenience and short visual presentation,meet the spiritual demands of modern human beings.As a new social media,Tik Tok short video has its own unique mode of communication.Its rich content form,mutual integration of platforms and personalized interaction mode are incomparable to the traditional animation IP communication channels.The transmission process of animation IP on Tik Tok short video platform has certain complexity and diversity,which mainly focuses on the content of interest.At the same time,the transmission process of Tik Tok short video itself has a wide range of interactive forms,according to the depth of interaction,each with its own characteristics.The spread of animation IP in Tik Tok short video has an important impact on the development of animation industry.The animation IP based on Tik Tok short video as a social communication platform improves the popularity of animation and stimulates the creative and expressive desire of animation enthusiasts.However,the visual presentation of Tik Tok short video determines the fragmentation of platform content,which is not easy to form systematic animation IP content.Lower production and transmission threshold and effective transmission rate challenge the creators and platforms of animation IP.Once some vulgar animation content harmful to physical and mental health is released on the Tik Tok platform,if not stopped in time,the adverse impact will be enormous.