Explore The Embodiment And Construction Of The Narrative Coding Method Of Motion Graphic Animation In Information Dissemination

As digital technology continues to leap forward,the era of information explosion has come.The static visual expression is no longer able to meet people's needs.For this reason motion graphic animation has emerged,and visualization research has become more systematic.Motion graphic animation is an "extension" of graphic design and animation.It exists in its own unique form of expression and aesthetic experience.Compared to traditional animation,motion graphic pays more attention to symbol representation,narrative expression,visual information transmission,and intrinsic presentation of the subject content.Therefore,in the current fast-paced era,the motion graphic animation has become an expressive form that can quickly,accurately,and effectively convey information to the audience.It can simplify the complexity of information,visualize the data,and visualize the content.At the same time,it enhances the advantages of content expression and the efficiency of visual information delivery,and satisfies the requirements of the audience's aesthetic needs and information presentation methods.The author's research on the representation and construction of the motion graphic animation narrative coding in the information dissemination can make everyone understand the motion graphic animation in a clearer manner and play a role in the development of future motion graphic animation.This article mainly analyzes the elements of the narrative,coding,requirements and differences from the traditional animation in the motion graphic animation,and the main elements of the text information in the motion graphic animation and their presentation in the process of presentation The state of the output is analyzed in detail,and the application of the motion graphic animation in various fields and examples of representative works are demonstrated and studied.First of all,analyze the basic theory of motion graphic animation,including the origin,concept,characteristics,advantages,trends and issues,because it and other animation forms in the presentation of different features,resulting in narrative,coding process,there are significant differences.In addition,the "symbolic" feature,"narrative" feature,and "functionality" feature in the Motion graphic animation are analyzed.Secondly,analyze the text information of the motion graphic animated narrative coding in information dissemination.The elements of the screen composition and the elements forming the dynamic process are based on the text information.The narrative coding of the motion graphic animation depends on the basic elements.The composition of the room and the movement of the elements.Therefore,the analysis of the construction of textual information elements and the state of textual information presentation are two aspects.Then,it analyzes the symbol representation and narrative strategy in the motion graphic animated narrative coding,and studies the difference between it and traditional animation.The study found that the narrative in the animation is composed of the elements of the picture and the dynamic effects.The change of the element not only affects the presentation of the dynamic effect but also influences the structure of the narrative.The difference between the motion graphic animation and other animations lies in the difference in the elements that generate the dynamic process,which makes the narrative coding appear different.The analysis of factors is of paramount importance in narrative and coding.The coding is the internal connection of the narrative.The presentation of the animation content is formed by different data attributes(forms of elements)of the coding,and the narrative of the content is completed through a dynamic form.Finally,through the analysis of the application of motion graphic animation in various fields,it has been found that advertisers who are sensitive to business scent have already targeted the video social field.Most people do not know that behind a video of the Internet is a Based on the big data marketing plan,make full use of events and topics before the video goes live,and jointly media hype,raise the audience's attention,and re-use social means at the same time on the line to spread and promote consumers.The Motion graphic animation has evolved over a long period of time and gradually ceased to exist in movies,television,advertisements,etc.,but has gradually become more refined in the Internet field.Through the study of the representation and construction of the narrative coding of motion graphic animation in the field of communication,and in-depth analysis of the narrative differences with other animation forms,it can be predicted that the motion graphic animation will occupy an important position in the future development.