Research On The Development Countermeasures Of Dalian Animation Industry

Animation industry is one of the most important part of creative culture industry, at thesame time it is a green without pollution, sustainable and high added value industry.Animation industry has been the motive power which can encourage industry instructionupgraded and drive economic development in most developed countries and regions in postindustrial society, as America, Japan and Europe, it plays a very vital role in the worldwideindustrial instruction. In2004, animation industry has been the country strategy in China,animation industry has boomed in our country. But it is obvious that the development ofanimation industry in Dalian falls behind compared with other countries, there is gap betweenthe original capability, degree of complete industry chain and industry scale efficiency.Under this background, this paper tries to study the problem and countermeasure of theanimation industry in Dalian with making use of DEA efficiency evaluation model and deepinvestigation in the base of current research of animation industry by academicians at homeand abroad. The first chapter and second chapter introduce theoretical background and relatedindustrial theories to make prepare for the subsequent study. The third chapter makescomparisons between America, Japan and Korea from the standpoint of industrial feature andcomparative advantage to put forward the referential experience and analyze the developmentand future of the animation industry in Shanghai, Hangzhou and Shenzhen, conclude thesuperiority and the inferiority of domestic animation industry to apply experience for Dalian.The forth chapter makes use of DEA efficiency evaluation model to make an intuitionaljudgment of the efficiency of animation industry in Dalian, respectively choosing animationindustry output value and quantity of original animation as output indicators and quantity ofemployees and companies as input indicators. The fifth and the sixth chapter study deeply thesuperiority and restriction factors of animation industry in Dalian by investigation, whichchooses23representative animation companies in Dalian as samples to do a research aboutbusiness scale, employee, original creative ability, policy perception and industry future andother aspects, at the same time conclude the problems, put forward the strategic constructionand countermeasure. That is to orientate the animation industry in Dalian to the fastesteconomic growth point, the most preponderantly characteristic industry in Dalian and one of the most vital animation industry bases in China, emphasize the2D/3D animation product,online-games, animation outsourcing and animation engineering with kinds ofcountermeasure.The animation industry in Dalian possesses certain foundation. It is significant to analyze,conclude and study the existing problem to promote the animation industry in Dalian morehealthy and enhance the status of Dalian’s animation industry in anime field.