Singage And Wayfinding Systems In A Modern Shopping Mall

In the forest or sea lost the direction, the direction of the compass is to let people find essential tool,in high-rise buildings, road traffic complex modern cosmopolitan city, logo-oriented let us find own orientation. Map, road signs, traffic signs, and so on all is the embodiment of identity orientation. It penetrated into all aspects of the modern city, its purpose is to make our life more convenient, efficient, can in under the guidance of these signs, get out of this complex urban maze.As people living standard unceasing enhancement, commercial activity is increasingly frequent. Commercial space more and more, create a good shopping environment will promote shopping mall economic booming. The logo design has become a shopping mall business, a strategy that the enterprise image and the added value of products improved. All of the shopping mall to do marketing will mention "for you and your family to create an elegant and comfortable shopping environment." This slogan. The creation of such a good shopping environment, cannot leave the perfect logo-oriented systems design. Customers in the shopping mall shopping, logo-oriented systems should be as a seller, warm touch, light guide you to purchase the required goods. At the same time, with unified enterprise image connotation, color identification guide system, text, symbols, is the enterprise pays attention to humane environment of space build, realize the scientific, reasonable and effective promotion and brand image is an important platform.Modern shopping mall in the logo design has begun to play an increasingly important role. Of planning perfect logo-oriented systems can not only reflect a good message function, to avoid the same rigid effect, and not because of the excessive pursuit of personalization, caused dramatic new visual pollution, visual logo-oriented systems and solve the whole shopping mall business environment can harmonious coexistence problem, relates to market planning, the reasonable structure of visual design, and so on many factors. Logo-oriented the rationality of the design Settings, the clarity of the directivity can meet customer demand. Design is beautiful and practical at the same time, the function is prominent, whether done whether humanity, selection of green environmental protection, have used technology to strengthen the identification guide and the user’s interaction, are logo-oriented systems in the shopping mall in the design of questions should be considered. In this paper, by introducing the author personally participate in the design of numerous chang good and best international shopping center will be identified in the case of a guidance system in a shopping mall in the apply theory to practice, once again demonstrates the logo-oriented systems in shopping mall in the importance and feasibility of the design.