Study On The Application Of Animation Language In Clothing Windows

Cartoon animation elements showcase creative production through clothingwindows, is a clothing brand business services for corporate business purpose,disseminate product information, as well as means of promoting the sale of goods;establish a brand image and corporate image, improve corporate public relations,enhance brand value effective means.This paper studies the animation art used inapparel clothing window display window display is in question, divided into fourparts discussed.The first part describes animation language costumes application window displayin the trend. Introducing the background of animation art performance applications inwindow display of costumes. Through Window display diverse needs, the need for thedevelopment of visual merchandising, and digital age technology demonstrate theargument. Trend of the times and people’s aesthetic requirements and applicationperformance conformed animation art on display that can get market advantage in thefield of visual merchandising apparel which had rapid development.Second part of the analysis and discussion the performance in window display ofanimation art. By collecting and comparing the domestic and foreign animationdesign window case, scoping and studding characteristics of similar cases. Summedup the animation art features in costumes application window display. Costumescreative window design has express people much more with new animationtechnology.The third part, made costumes window display application of the principles ofanimation language, and apparel showcase show the animation element model andspecific procedures for the application process. For the purpose of deliveringinformation of apparel brands and Promoting the sale of goods, the use of animationart window display must meet the needs of apparel brands, anime style, artistic styleclothing brand to highlight the characteristics of the brand and embodies the aestheticneeds of consumer groups. Animation art showcase not only able to give customers a better shopping experience, but also can expand the window space, highlight thebrand’s unique of culture.At last, based on apparel brand characteristics and consumers needs, the authorcreates a window display program in animation art form,,which is taken as a practicalevidence for the paper. The author draws the conclusion from the above: Not onlyenhance the consumer experience of the customs greatly, but also infuse new blood toshowcase clothing design.