Research On Visual Language Of Animation In Television Ads

The development of science and technology makes people’s life quality is improving, theconsumption naturallybecome a invisible culture, advertising products for their own propagandaand also provides a reference forpeople’s consumption, it is not the time, place, always aroundpeople, with people’s lives, in various forms in the our line of sight. Each ad to show to theaudience’s visual experience is different, the audience understand the cognitionand the number ofthe interest degree, the advertising sales play a decisive impact. Thus, advertisers in ordertobrand promotion and win more generous benefits, rack sth. to find new ways to break throughthe traditionaladvertising. This new art animation industry into advertisers eyes, although the twobelong to different art categoriesbut there have all kinds of connections with contact, there is aproduct of combination of animation and advertising,a new type of means which is advertisingowners to the merchandise and the. This paper mainly through the use ofvisual language inadvertising, to explain the deep connotation and significance of animated ads, help the audienceunderstand the consumption the enthusiasm of the audience animated ads at the same time, inorder to promote the development of animated ads.The first chapter of this paper introduces background and status of the subject, summarizesthe significance ofchoosing this topic, and then to solve the actual problem research methods bywhich the. The second chaptersystem concept of animation visual language and art characteristic,in the concept of ", from the two aspects ofanimation" and "visual language", and finally"animation visual language" the new meaning of the word, and theartistic characteristics of thesummary, let people have a deeper understanding of animation visual language. In the thirdchapter, through the analysis of the forms of animation visual language, the advertisement andhave the samefactors, thus put forward the necessity and feasibility of animation and visuallanguage of film and television advertising combined, and introduces the method by thecombination of two ways. In the fourth chapter, through the list of actual examples, combinedwith my works, illustrations of animation visual language in advertising, throughpractice, toemphasize in this paper proposed in the third chapter of the combination of the two benefits, thisalso is the demonstration of the. The fifth chapter is the last chapter, combined with the main viewpoints of the paper arethe overall elaboration that animation, visual language andadvertisement combines the advantages, problems, and the development trend prospects.Animation visual language in television ads, the forms and techniques of different displaystyle advertising film,showing a different visual images for the audience. Two in the bindingprocess Each takes what he needs., foster strengths and circumvent weaknesses, to play itsunique charm, can be more effective to attract the audience’s attention, at the same time, for thebenefit of advertising to promote the development of animation industry.