Application On Graphic Charater In The Logo Design

Text is the product that left during the development process of human history,it brings records preserved such as human language,emotion and information,and is a necessary to ol for people to communicate with each other,and has a great role in promoting for human development and the progress of civilization.It enables people to narrow the distance betwe en different nations in the world,makes people from different countries can be unobstructe d communication,and shortens the distance between people.With the economic and cultura l of the different regions and nationalities development and progress,people's values and ae sthetic views are also become different,people often have purpose and conscious graphical text processing and design in the actual application,in order to achieve the goal of different styles.After entering information society,the text is used in more fields,then its value and significance has been changed.Logo as a symbol form of passing information that slowly produced with the long history development of human civilization through the visual perception form,has the effect of rapid transfer efficiency and widely.In this modern era,logo design also has a rich variety,in addition to the design of the main design elements,th ere are many elements with words as the main content of the design,to form the unique vis ual symbols.The logos that use words as the main design elements,are not only have good graphic form,also have the function of words convey clear information,with strong visual i mpact.Behind each word system in the world represented different culture and the connotat ion,its send out the artistic charm,cultural connotation and national characteristics,enrich t he logo design and the whole design idea of the plane design,also brought numerous creati ve inspiration to the designers.This article further expounds the relationship between text and graphics,the concept of graphical text and graphical application significance in logo design,then out of two of the most commonly used word system in our lives-Chinese characters and Latin letters,from each perspective,combined with the experience of the author's theoretical study and practice of in-depth analysis and research,to find out the creative elements and combining site that suitable for logo,and the method and rule that can make use of the performance of.