Multi-Form Design And Application Research Of Rural Image Logo

In recent years,with the continuous advancement and deepening of China’s new urbanization and the construction of “beautiful villages”,the rural landscape has been continuously improved.Especially since the19 th National Congress of the Communist Party of China put forward the “Rural Revitalization Strategy”,rural construction and development have obtained unprecedented opportunities.The “Rural image” has become a popular vocabulary,frequently appearing in government reports,policy documents,and news media reports.More and more villages(towns and towns)are beginning to realize the important role of the " Rural image " in the implementation of the new era " Rural Revitalization Strategy " and the core cultural value it represents.For a time,many villages(townships)across the country have invested in human and financial resources,and actively carried out rural image creation and image shaping.This phenomenon has undoubtedly brought positive energy to the comprehensive implementation of China’s " Rural Revitalization Strategy ",played a positive role in accelerating rural construction,promoted a virtuous cycle of rural construction and development,and also participated in the design art major.The “Rural image” design and application research provides a place to use.This thesis integrates theoretical resources such as design art,semiotics and communication.It takes "Rural image" as the cutting-edge,"polymorphic logo" as the main research object,and combines the interpretation of design aesthetics,visual psychology and sociology.To carry out research on the theoretical system of "polymorphic logo" design.This paper aims to provide a theoretical basis for the trend research and applied research of "polymorphic logo design" in rural image design by discussing the design characteristics,design principles,design methods and application modes of "polymorphic logo".Based on the rural image,the polymorphic design theory is still in a blank state.This paper intends to establish a theoretical framework for the application of the multiform logo in the construction of rural image,which has certain academic value for the development of theoretical research in this field.With the flexible and versatile design expression of multi-form logos,it provides a new perspective for the diversification of rural image logo design,and provides a theoretical paradigm for shaping the rural image logo design and application system,thus opening a new model of rural image logo design and promoting the rural image logo.It is the research purpose and purpose of this topic to design new development,lead the rural image construction and spread new fashion.