Study On The Time-honored Brand Image Of Guangdong Province

For thousands of years, Guangdong Province has given birth to many of the oldenterprises, these well-known time-honored brand has a long history and rich cultural connotations, they carried forward the Chinese nation for thousands of years of culture, inherit the ancient people extraordinary technology, the servicepeople quality service, is the entire Chinese nation worth advocating and proud of the national essence. With the deepening of reform and opening-up, the Chinaeconomic and rapid development, at the same time new domestic brands ofgermination and rise, international major suit to enter, in such a serious situation and background, many old brand, Guangdong Province is insufficient, the development prospects of poor, have to cause the enterprise and people’sattention and concern. One of the key problems in the enterprise performancemanagement mode, the old backward management mode and aging conservativebrand image and so on, all these make Guangdong Province old enterprises are facing great crisis.Through the study of Guangdong Province old brand image, brand visual imageas point of discussion, design concept further enriched and the time-honored brand visual image, analyzes the unfavorable factors, the integration andanalysis, in hopes of finding them in the brand image the above improvement,reversing the old image aging, shrinking market embarrassing situation.Research and design of the time-honored brand visual image, not only conducive to inherit Chinese traditional culture modernization, but also conducive to the development of old brand image, so that the old brand re radiate new life and vitality, leading to a new generation of young consumer attention, may play an important role in the revitalization and development of old.I read a lot of references in paper, looking for a large number of availableresearch material, and for some brands also conducted field visits and research,comparative outstanding brand related aspects of Guangdong Province,summarizes the time-honored brand image of the weaknesses and shortcomings,hope to give a reasonable advice, make their own contribution to therevitalization Guangdong Province, the old name.