Design Of The Clothing Store Display Window Theme To The Spring Festival As The Theme

As China’s economic and cultural development matures, it means the promotion of the brand is no longer confined to do some media and outdoor advertising, people pay attention to the store which most directly reflects the brand image. Theme windo ws became a visual winning focus, and the design of holiday theme window display is a golden opportunity to expand sales businesses. Chinese traditional festival culture has a long history and colorful art forms, especially Chinese New Year has a unique art form of oriental national culture. It provides a wealth of resources for creative design of showcase.This article is based on the Chinese auspicious patterns in modern application research in the design of apparel festival theme window,aim to fully excavate the artistic features of Chinese auspicious patterns and Cultural heritage, and to better combine it with modern clothing window design. Thus reflect the nation’s soul and tradition alcharm in the modern window design, and provide a theoretical basis for the design of the window for the application of the Chinese auspicious patterns.With the combination of literature study and market research, a large collection of literature and picture information has bee done, which summarized the Chinese aus picious patterns characteristic of art and culture. The use of hand-drawn plan of the actual cases and analyzed the combination of Chinese traditional pattern:animals, plants, and other objects in the window festive clothing design applications, collect and summarize the design of the application window in modern clothing by visiting shopping malls and factory stores status and case law, combined with the aesthetic needs of contemporary people, learn to use pattern method, comparative law and discusses its use of common materials in modern window designs to decorate the window for application, etc., and explore the deep-seated cultural power window design, the use of consumer psychology, user experience to illustrate their characteristics, and to guide the design, with the most common materials, through creativity, style, color, lighting, and most perfect pass out festival festive, happy mood. Help people to explore China’s modern clothing showcase festival theme design features and future development of the road, the essence of Chinese traditional auspicious patterns flourish.