The Route Research Of Zhejiang Cultural Trade Development Based On Cultural Resources

Cultural trade is an important component of international trade, which startedlater but with a rapid pace of development. And because of its high added value, lowconsumption, and low pollution, foreign cultural trade has gradually become thedirection of China’s economic transformation, in line with our efforts to improve thestructure of foreign cultural trade, the development of low-carbon economy andpromote sustainable economic development strategic objectives.In this paper, cultural resources as a starting point to explore the developmentpath of China’s foreign cultural trade. Dedicating to research how our rich culturalresources advantages into the business advantages of our culture, to promote thedevelopment and optimization of the structure of China’s cultural trade, so as toenhance our cultural soft power and the international competitiveness.By sorting and classification of cultural resources, this paper elaborated on therelationship between cultural trade and cultural resources, and focused on analyzingthe impact of the mechanism of cultural resources and cultural trade development,considered that cultural resources utilization is the basis of cultural trade; cultureindustry is the premise of the cultural trade development; cultural talent is the drivingforce of cultural trade; cultural enterprises are the main development subject trade;culture system innovation is the system guarantee for the smooth development ofcultural trade; culture exhibition is the platform for cultural products go outside; andperfect policy system is the external environment of cultural trade development. Atthe same time, this paper also summarized the cultural resources impact on promotingthe development of foreign cultural trade into six specific paths, namely: direct exportculture; cultural tourism exports; culture online outlet; internal and externalintegration exports; cultural education exports and cultural exhibition pulling exports.In the last part of this paper, we use the foreign cultural trade of ZhejiangProvince as an example, to make the empirical analysis on how the cultural resourcespromote the development of cultural trade. Zhejiang has a long cultural history with rich cultural heritage and rich cultural resources, which forms the basis for thedevelopment of Zhejiang cultural industry and cultural trade. Up to now, the culturalindustry of Zhejiang Province developed rapidly, and the development scaleunceasingly expands, which provides a good industrial base for the development offoreign trade in culture. This part focused on analyzing some typical cases of foreigncultural trade in representative of Zhejiang province, summarized the basic paths ofZhejiang cultural trade development, which can provide practical reference for thedevelopment of foreign cultural trade in other areas of china.