A Research About The Development Of Chinese Foreign Culture Trade

Economic globalization is promoting and deepening economic and cultural integration. Under this circumstance, the cultural trade has already become an important part of the current international trade. In recent years, China’s foreign cultural trade is developing rapidly, trade scale is expanding constantly and trade structure is optimizing gradually. However, there still remain some problems in China’s foreign cultural trade itself and there is a distance compared with some developed countries. Therefore, the purpose and significance of this paper is to provide an overall understanding of the current situation of China’s cultural trade development, to clarify the existing problems in the development of China’s cultural trade, to offer a further analysis on China’s cultural trade development strengths, weaknesses, opportunities and challenges as well as the factors affecting the development of China’s cultural trade and to explore recommendations for accelerating the development of foreign cultural trade in China.This paper is based on a comprehensive research of the current situation of foreign cultural trade in China, analyzing current situation and problems of China’s foreign cultural trade with the aid of the import and export data of China’s foreign cultural trade, a number of evaluation indicators as well as multiple regression analysis method. It is concluded that the development of China’s foreign cultural trade growth rate lagged far behind, China’s foreign cultural service trade proportion is too low, China’s foreign cultural trade type single and serious structural deficit, export products and export market is too centralized. Combined with the SWOT analysis, explore some related factors that influence the development of China’s foreign cultural trade and offer a thoroughly analysis of the reasons that lead to the problems and limitations of the development of foreign cultural trade in China. And establish the multiple regression model, the results indicate that China’s lack of human resources, low levels of technology, capital investment insufficiency and deficient government support restrict the development of China’s foreign cultural trade. Finally, put forward our country should through active participation in international cultural trade rules, to further improve the support system of corresponding cultural trade and industry database, guiding cultural construction and broaden the marketing channels according to the analysis results in order to advance the rapid and sound development of China’s foreign and to enhance the standards of China’s foreign cultural trade.