Study On The Development Of China’s Foreign Cultural Trade And Its Countermeasures

Nowadays,the competition of comprehensive national strength not only includes the competition of hard power,but also the competition of soft power.As the important component of soft power,culture is becoming more and more important in the international competition.With the steady development of our country economy,the comprehensive national strength has been greatly promoted.In the trend of economic globalization,the scope of international trade has gradually expanded.The annual surplus also increased year by year.China has become a trading power.However,China has been in a favorable position in the total amount of cultural trade,but in the core cultural products trade China has been in deficit,which is not consistent with the overall level of China’s international trade.Therefore,it is necessary to analyze the current situation of China’s cultural trade,in order to find a way to promote the healthy development of China’s cultural trade.This paper mainly analyzed the development of China’s foreign cultural trade,using the PEST and SWOT model to analyze China’s foreign trade competitiveness,summing up the experience of South Korea and the United States in the development of international cultural trade,and put forward China’s foreign cultural trade development strategy.