The Book Market "Darling"

Literary influenced by social factors widely. It is no longer a single part but inter-influence and interact with other factors. And theextensionof literary gets expanded. Literature economy owns more concerns with the development of society. The relationship mainly consists of authors, works and readers changes into the relationship between literature productions and consume in the real socio-economic structure. The development of literature economy and the promotion of literature consume situation naturally nourished the occurrence and development of best-selling books phenomenon. In the book market, literature is a significant type of bestsellers that provides a good choice to readers which novels take a large part. New century novel meets conditions of being bestsellers because of its own features gets favor of book market and has a close relationship with book market.At present, there are four factors bring best-selling novels. From perspective of market, literary transformation leads literary walk into market and controlled by market finally. The relationship between publishing, book market and bestsellers becomes more thorough. Printed publishers use many kinds of ways to build popular novel. From the perspective of authors and works, under the background of literature economy and consumerism, new century literary writer team shows the higher degree of writer professionalize which influence writers’producing mind. Different kinds of novels created by different types of writers all have possibilities to become bestsellers. From perspective of readers, nowadays, consume society highlights value of "reader-oriented" and readers to a certain extent, decided to survival of a work. The role of readers has changed, from literature appreciators to literature consumes, market mechanism which is an important factor in the formation produced best-selling book created by the latter one. Conformity mentality affects readers to choose books; from the perspective of media, toenter the era of reading,to some extent makes readers mentality and accept mechanism transformation, the media, especially the relationship between literature and film and television media has become more and more close. The formation of best-selling novel root largely on the relationship between literature and film and television media. The interpretational relationship between literature and film and television media affects the quality of the best-selling novel. There is mutual influence, interaction between these four elements."High quality and popular" novel should be uniform embodies three literary value.