Application And Research Playful Style In Modern Logo Design

Logo (Logo) contains a spiritual content, and communication with the symbolsymbolic function, as well as the background for the enterprise business direction andphilosophy of the primary external performance, its basic function is to let the publicin short a clear understanding of the basic image of the enterprise. We know thatpeople understand things the general law is often called outside to the inside, fromoutside to inside, in this sense, as a business or product logo design on behalf ofexternal image is particularly important. In real life, logo design work is widelypresent in every corner of human social life, the rapid development and progress ofhuman society plays a huge role in promoting. How to stand out in a large number ofdesign work, improve the enterprise recognizable audience, the main problem is thedesigner. In modern digital technology, information explosion era, with peoplespending trends change, human life is full of computers, ipad, mobile phones andother electronic products cold. We the people around them, along with coldelectronic age seems to have started to become more and more indifferent. Life, work,study pressure and competition makes us upsetting, however grim reality though,people are yearning for a better life and desire has never stop. Deep emotional appealmakes it increasingly eager to return to the carefree childhood into a beautifulfairy-tale world, as in the child’s world there are no cold, no competition, no pressure,there is only mutual care among people mutual love. However, the larger socialenvironment has been formed, in that case, though we can change, but it can beadded emotional element in the design of the desire to help people evoke childhood,playful design elements precisely meet the emotional depths of the human heartdemands. In design practice, the flag is a very intuitive visual symbols ofinformation dissemination, playful combination of elements and logo designapplication, capable of distributing emotional messages fast pace of life, and evokehidden in the heart of childlike innocence side, so that the logo design and morelong-lasting vitality.This paper from the psychological concept of childlike, playful elements andstart their own characteristics, further relates to the classification of playful elementslogo design, performance practices, applications, and foreign examples and compared to the trend of the future development and other issues, through the a comparativestudy of various different styles of logo design with a playful element in the works forthe future lay a new dynamic logo design, logo design but also to new areas of asummary and expectations, so playful elements more widely used to obtain morepure art.