Study On The Interest Of Modern Logo Design

Influenced by Western modem design concept, our logo design works trying to satisfy the client has become more functional, clearer and more compact, but it has caused the works to become more indifferent and more rational. A mass of simple geometry symbols make us feel drab and lack human interest, and it has also weakened the unique characteristic of the works, and made the works not easy to be identified and memorized. Designers have changed to pursuit of human interest, changeability, individuation and traditional manifestation, and the concept of postmodern design, humanized design and emotional design have emerged in their designing. Modern mark which is intensely stimulant to people and can be distinctly cognized not only satisfies the basic social demand, but also communicates with people's soul and spirit, in this way can people accept information more naturally. Therefore, it is necessary to research the interest of logo designing.With the modern people running after newness, differences and interest, by analyzing the people characteristic, chasing aesthetics and studying the traditional logos, by probing into people's appreciating beauty in interest and psychology, this paper has reviewed traditional arts and used some theories from aesthetic psychology, consumer psychology and design aesthetic, combined currently overseas and domestic tendency, showed a great many of logo designing illustrations, then analyzed the interesting of modern logo designing research as much as possible. Meanwhile, the inspirations appear from the Chinese traditional national feature that "the same headstream and the same principle, different arts communicate with each other" and from the aesthetic pursue that "the neutralization, the verve and the artistic conception ", and its influence on the modern logo designing, which has analyzed and summarized the connotation, the characteristics, the creative thought, the ways of its representation and the principle of the designing.The interesting logo can make people have the vision effect which is vagarious, unexpected, affordable for thought. The researcher hopes to expand the sight and creative thought of designing and develop more unexpected visual results, make people obtain the new interesting experience and the psychological satisfaction, further draw the affectional distance between logos and people nearer and nearer.