Creation Situation Analysis And Strategy Research Of Corporate Video

With the rapid development of film-television technology, corporate video has beenwidely used in many countries and regions, thus actively promoting the development ofdifferent industries. Corporate video is the preferred way of building corporate brands and it isplaying a crucial role in enterprise development. But many people still have cognitive biastoward it. This thesis, by methods of literature research and experience summarization,explains the concept, characteristics, development, function as well as creation process ofcorporate video, during which there are my own understanding based on my actual experienceof shooting corporate videos.In terms of display forms, through text, sound, video, image, animation and special effect,corporate video can stimulate audience in vision and audition as well as appeal them inaesthetics, thus making the audience recognize the products or services and have a goodimpression of the enterprise and then trust it. From the inner side, good corporate video canimpress the audience by passing corporate culture, form resonance between the audience andcorporate video, and influence the audience, thus completing the setup of corporate imagesand the building of brands. But currently, there are problems in the creation process ofcorporate video in terms of both form and content, such as boring content, monotonous format,lack of creative strategy, ignore of corporate culture and so on. This thesis, by methods ofexperience summarization and case analysis, presents solutions and strategies towardsproblems in the corporate video creation and also elaborates how to make out scientific andeffective corporate video. It will provide great help in marketing corporate products orservices, spreading spiritual civilization, enhancing competitiveness and building corporatebrands and so on; it will also provide basis for scientific and effective creation of corporatevideo for the film-television industry.