| Tai chi chuan is a traditional national sport of the excellent body-building, is the ancient "yin yang","Tai chi" Theory combined with martial arts, traditional Chinese medicine, qigong, not only can keep fit also both martial and performances. Taichi culture industry is an emerging industry in the rapid development of based on the domestic cultural industries.Yongnian, Handan is the Yang style, Wu style Taijiquan birthplace. In recent years, yongnian has won the Chinese Tai Chi, Chinese tai chi chuan Research Center, tai chi shrine and so on. With the social and economic development with better conditions, urgent demand for health has become very. Thus for the development of cultural industries Handan Yongnian Tai Chi has a good foundation, formed a good space for development. My paper focuses on the status of Yongnian, Handan Tai chi chuan investigation and analysis of the cultural industries, and strive in the previous premise Taijiquan research results from different parts analysis of current problems Yongnian Tai Chi culture industry exists, Handan Yongnian tai chi chuan industry development and cultural suggestions for improvement.In this paper,by using literature, survey, mathematical statistics, SWOT analysis and other research methods, the status of Yongnian Handan Tai chi chuan cultural industries were investigated. By using the SWOT method Tai chi cultural industry development status of Yongnian Handan were analyzed Yongnian Handan Tai Chi pointed out the development of the cultural industry internal strengths and weaknesses, and external opportunities and threats facing the development. The following conclusions:(1) Yongnian is the Yang style, Wu style Tai chi chuan birthplace and irreplaceable cultural resources.(2) Current Yongnian County Taijiquan cultural industry in its infancy, although bring some revenue for the local economy, but the overall industry level is not high.(3) Lack the type of talents Yongnian Taijiquan cultural industries, low cultural quality, mostly those granted Tai chi chuan, less high-quality market management and person with marketing, more lack of tai chi researcherl.(4) Yongnian Taijiquan cultural tourism industry has begun to take up, mainly Tai chi chuan as a leader, the introduction of specialty tours. Some of the projects under construction, It need the large investment.(5) Yongnian Tai chi chuan cultural protection and development of the ancient city by the leaders at all levels attach great importance. Individual departments of hardware over software exists the phenomenon of heavy investment in construction is not conducive to the sustainable development of cultural industries Tai chi chuan.For the questions in the investigation, following recommendations for the future of Yongnian Handan Tai chi chuan better development of cultural industries as a reference.(1) the depth of the development of Yongnian Tai chi chuan cultural resources establish Yang style, Wu style Tai chi chuan shrine of the well-known brand image.(2) In tai chi culture as the carrier, to strengthen the promotion and marketing combined with action star take Yongnian Tai Chi culture to promote the theme of television and publicity.(3) Cooperation with universities to improve science and technology to quantify the level of theory, joint training of highly qualified personnel needed. Make a good job in cooperation with schools, and tai chi popularity and cultural inheritance.(4) Set up investment tai chi publicity culture industry, the introduction of investment policies. On the basis of existing cultural tourism tai chi, and more planning some new advantages tourism projects.(5) Government departments should cooperate with the enterprise, using business models actively planning a number of unique brand and influence of Yongnian Tai Chi Wushu, Tai Chi Push Hands Competition and other events. |
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