Exploration On The Development Of Inner Mongolia Festival

With the continuous development of society, economic model has been updated, culture industry as a new economic form, has the characteristics of high efficiency, no pollution industry, good earnings, by a high degree of attention. The festival as a part of cultural industry, involving every field of the society, and is closely related to economic life, therefore set off around the festival heat.The Inner Mongolia area has many festivals, Zhaojun Culture Festival as one of the typical representative, has been attached great importance to the City Hall. This paper analyzes the development situation of modern festival, And from two aspects the successful positioning festivals and mode of operation the Nanning International Folk Arts Festival and the Qingdao international beer festival success experience, trying to provide some successful experiences in sustainable held for Zhaojun culture festival;Finally, focus on the current status of Hohhot Zhaojun Cultural Festival of analysis, summed up the problems and deficiencies, and on the basis of SWOT, for the further development of Zhaojun Culture Festival, puts forward some feasible measures.