The Current Situation And Countermeasures Of Chinese Government’s Dealing With Network Public Opinion

In the network society，Internet has become an indispensable part of popularlife，it becomes an important channel to express public opinion，and acquire civilianwisdom. At this stage, China is in the process of economic transformation and socialtransition，the frequency of critical issues is increasing. Various crisis has been rapidlytranslated by network media，which has put forward higher requirements for Chinesegovernment’s handling of the crisis. The crisis of network public opinion triggered bypublic sentiment has gradually become our government’s focus of attention.However，on the one hand，due to objective fact that China has started later ininternet supervision，on the other hand，for subjective reasons that our government’scritical awareness of network public opinion has not developed well，still being in itsearly stages and the ideas and framework of management not yet being in order，which are not compatible with increased frequency of emergency incidents arisingfrom internet public opinion in present-day China. It’s a top priority task to build awell-improved supervision system for the crisis of network public opinion.Network popular opinion research is emerging and becomes an important studyfield. In the first part，explained the concepts and theories of network media crisis bythe adoption of basic theories and methods from such subject fields as publicadministration，government journalism and crisis management. Network popularfeelings are，in the cyberspace，the public’s views，emotions and attitudes of public affairs，especially some social hot spots. As the network of popular feelings haveseveral characteristics such as widespread，anonymous，unexpected and tremendousinfluence，how to manage and lead the public feelings is a practical problem forgovernment to solve. With the analysis of typical cases，summed up the problems ofour government in dealing with network media crisis，and pointed out the main cause.Based on these steps above and comparison between Internet governance mechanismin typical foreign countries，combined with the current stiuation in our country，thepaper put forward a structured method of network public opinion crisis prevention&control system that is appropriate to circumstances in present-day China. Concerningnetwork public feelings and establishing the response mechanism of network publicfeelings are our government departments’ obligation. Consummating the system ofcrisis affairs spokesman to ensure information，uniforming information collection，focusing on analysis public opinion，and enhancing the quality of our government’sresponse to crises.