Research On Network Public Opinion And The Promotion Of The Grass-roots Government Credibility

The rapid development of the Internet in China has changed the public life, involving all aspects of basic necessities of life.Now with the rise of civic consciousness,due to its low cost, convenience,fast and wide spreading,public express their opinion through the network, seeking to find an effective way to be able to effectively solve their own interests,"Everyone is a microphone".Some social events tend to evolve into network events after fermentation on BBS,portal community,,weibo, etc,bringing about the difficulty of social governance, and even causing mass incidents and destruction of building the harmonious society.Nowadays China is in transition period,many interests conflict such as official corruption, environmental protection, widening the gap between rich and poor Employment,education,housing of livelihood issues have not been effectively addressed,People are unsatisfactory with grassroots government,Contradictions between increasingly diverse public demand and public services lag of grass-roots government,opaque government information disclosure exacerbate distrust of the government.Additionally,Some grassroots cadres don't pay attention to internet public opinion,no professional information network platform.Once the network public opinion occur of an event often fall into awkward and passive position, losing the trust of the people.But at the same time,internet public opinion provide the grass-roots government an opportunity to rebuild the credibility.If the grass-roots government smooth channels for expressing public opinion, listen to public opinion, understand the practical needs of the people,establish a normalized communication mechanism,actively response and seize the opportunity to express the official attitude, eventually turning adversity into opportunity and avoiding the loss of credibility.This article from the relationship between public opinion and grass-roots government credibility,internet public opinion challenge the credibility of the primary government,meanwhile,grassroots government can also use the internet to prevent the credibility losing,to enhance the government's image.The article is divided into three parts,firstly,explain the relationships between internet public opinion and the government's credibility,combined with the case, in recent years, occurred the grass-roots government;secondly,find out the reasons for the weakening of credibility,summarize wrong ideas and practices; finally,put forward concrete measures to remodel grassroots credibility of the government.