A Policy Study On Improve The Public Opinion Crisis Management Ability Of Chinese Government In The Network Age

The advent of the Internet and the rapid development of humanity began to enter the digital era, the development of the Internet to seep into all aspects of social life, changed people’s habits and political behavior, and society as a whole to enter into the Internet age. Network technology supporting the Internet age with open, virtual, free characteristics, the presence of these characteristics to the traditional values, legal system and governance are very serious challenges. With the rapid development and popularization of network technology, the speed and scope of the dissemination of information also extends the extremely quick all kinds of social problems and emergencies involving public safety and social interests of the often the first time it will arouse public concern and response traditional government services and modes of operation are suffering from the severe impact of the government’s own credibility is questioned and challenged by the unprecedented. More and more public events of the hotspot in a short period of time caused a deep concern for the general public, public events into the vortex of public opinion has become more and more. So, from public events to a certain extent, be possible to avoid the frenzy by the network of public opinion again and again a dramatic impact.A network media is in such a rise, gradually formed a network in the public domain, public participation in governance enthusiasm, while the credibility of the government even more serious crisis of confidence in the case of Undoubtedly, the level of credibility of the Government not only directly related to the political legitimacy of the government, However, in the background of the network, the Government, through the executive powers of the mass media monopoly and control of the situation is broken, the internal problems of the political system is directly affected by the challenges and questions of the network in the public corresponding countermeasures in order to enhance the credibility of the Government in the network context of make a useful exploration.