Study On Enterprise Patent Strategy Based On Patent Information

Entering the knowledge economy time, the enterprise especially high and newtechnology enterprise wants to survive in the market competition of the developmentof the initiative, he must have technical innovation ability. The patent system, as theincentive system of technology innovation, is affected by the state and enterprisemore and more high attention, Developed countries have put the patent protection tothe height of national strategy. Some large-lot producers in developed countriesapplied a large number of patent and builded up a strong patent nets under theguidance of enterprise patent strategy. China enterprises although in recent yearsincreased patent consciousness, but most are short of patent layout and using ofconsciousness. So our country enterprise urgently need to make effective patentstrategy for guiding the work about patent.Patent information is the collection of technical information, economicinformation and legal information,we can learn the patent technology content,technology development path and the future development through to analysis of thepatent information,and we can find technology layout and market intentions betweencompentitive enterprises through the patent information analysis of specifictechnology area, and we can establish patent early warning mechanism based onabove.SO if the enterprise can make full use of patent information in the process ofpatent strategy planning,the patent strategy formulated will be more effective.Got87078patents of3G, and analysised about the global trend of3G’s patentsbased on based on abve data, we can know that3G patent technology in thecompetition has intensified, at the same time, China’s3G market is a huge businessvalue, China has become a global patent filings in the next state, China has much bigenterprises’ attention. Our business enterprises face great opportunities in developing3G, existing severe challenges. China has Huawei, ZTE, Datang such as innovationcompany among the world’s leading the communication industry, These companieshave a group of high quality of the patent. China’s independent intellectual propertyrights of the TD-SCDMA standard is a good validation. But our enterprises on the3Gcompetition in overall also are at a disadvantage, Global3G patent filings in the top20enterprises China only huawei and ZTE company cut. Therefore, Chinesetelecommunication enterprise should be adopted the whole defense patent strategy, A few leading enterprise may choose attacking patent strategies, such as basic patentstrategy, makeng the key breakthrough.Through3G technology in key areas of enterprise-Qualcomm company, Ericssonand Samsung’s patent retrieval statistics, get three samples of the enterprise patentinformation distribution. Combined with three companies of patent cases, we learnedthat three of companies of patent strategy and technology advantage: Qualcommcompany attaches great importance to the basic patent strategy, and it masters112163G basic patents, the use of basic patent strategy is very successful. At the same time,Qualcomm’s using of patent transfer strategy also was very successful, he gets a largepatents by acquiring corporation. Ericsson realized a major breakthrough,he applied alarge patents in H04W. At the same time he puts very attention to the adjustment ofstrategy. Samsung company pays attention to domestic market, and using this patenttransfer strategy also very successful, the Anycall mobile phone’s success is aconfirm.