A Comparative Study On Cultural Diplomacy Between China And The United States After The Cold WAR

Perspective on the social order has three levels:level of technology; system; culture. In the diplomatic field, to expand the foreign culture dissemination, exchange and communication for the content of the diplomatic activities becomes more and more popular. The relationship between modern countries, cultural diplomacy is an important part of a country’s "soft power". Cultural diplomacy is not only important to the construction of national image, will drive the positive effect of the economic aspects of the. Cultural diplomacy has become a form of diplomacy after the economic diplomacy, political diplomacy, cultural diplomacy is an important part of China’s diplomacy. After the founding of new China, especially after the reform and opening up, China’s focus on building strategic culture of China, actively carry out foreign cultural exchange activities in the implementation of cultural diplomacy.China’s cultural diplomacy with peace and development as the value orientation is not only reflected in the cultural diplomacy becomes more rational, conscious and pragmatic, and the contents and approaches of cultural diplomacy also continues to expand and enrich. China’s cultural diplomacy although at this stage to enhance the soft power of China, but if the continuous expansion of China’s peaceful development strategy space is needed to develop and perfect the theory level and strategic level practice stage of construction, on the. In today’s world, American cultural strategy and culture as the power of "smart power" diplomatic representative. After the cold war, the relationship ended with the ideology of the traditional segmentation camp between countries, cultural diplomacy has become a novel and the trend of the national communication. The cultural diplomacy of Sino-US comparative study aims to understand each other, learn from the advanced experience, explore the characteristics of their own strengths, limitations and shortcomings, find inspiration and perfect the theoretical basis, China’s cultural diplomacy to improve practice ability. Improve the successful practice of diplomatic activities without theory based on the theory of cultural diplomacy, from the western academia, Joseph S, Samuel Huntington, Louis Dolo and other scholars from different angles on the theory building cultural soft power and relations between countries. Research on cultural diplomacy with Dong Xiuli, Peng Xinliang and other Chinese scholars.After the end of the cold war, along with the political, military as the core of the "hard power" against gradually weakened, cultural impact on the national security of the United States of America is becoming more and more significant, pay more attention to the use of "soft power" to maintain its hegemonic status. China to adapt to such changes, extensive participation in international multilateral mechanism, and actively carry out the cultural diplomacy, and further into the international society, has become the focus of attention of the international society and academia. China’s cultural diplomacy reflects a rational attitude, to update the concept, improve the understanding and to stand on one’s own principles etc.. Cultural diplomacy has significance in the United States of America tool. On one hand, the United States government tried to "cultural exchange" and "information" separately. On the other hand,"cultural exchange","information" or, these activities are subordinate to the overall foreign policy, and achieve the state’s overall strategic objectives, reflects a pragmatic features of American cultural diplomacy. Influence from the development of cultural diplomacy, the United States of America from either the scope or depth is beyond China, it shows that the current American cultural attraction is the strongest, the strategy is the most mature. In the trend of globalization, the speed of China’s development has been the rapid increase, the national strength will be an increase of cultural attraction, by comparing and learning to learn from successful experiences and avoid improper or not suitable for their own way, at the same time, retain and develop Chinese characteristics to ensure its own interests and output positive energy.