"Zhuhai Government Microblogging" Case Study In Local Government Public Opinion Management

On the General Assembly commemoration of the30th anniversary of theconvening of the Third Plenary Session of the Eleventh Central Committee of the Party,the central government solemnly "asked the government to the people, ask the peopleneed to ask for the people". Premier Wen Jiabao explicitly put forward the concept of"network in politics," Xinhua surfers. The central and local Party and governmentorgans at all levels are continuing to explore effectively listen to public opinion throughthe Internet, bringing together the wisdom of the people, the ways and means to resolvegrievances. All levels of government to listen to public opinion, to encourage theInternet, reducing the petition at the central level, the network of public opinion arehighly valued. This pattern to continue in2010, the rapid development of the networkasked the government contributed around a large number of practical problems solvedin time, a strong resolve social conflicts. The use of the emerging network of interactivevector faster interaction between the government and the people, the governmentmicroblogging network of political action "craze is a very important tool.Microblogging in China in2010is widely popular, great concern and respected bypeople from all walks of life.2011, microblogging this "high speed train" more rapidprogress, showing the trend of the development of the explosive. Governmentmicroblogging debut undoubtedly is the proof of the rapid development ofmicroblogging, microblogging shine in the political arena performance. Currently, it hasbecome the darling of the government agencies and officials, at all levels of governmentagencies and officials of government microblogging open government information tothe majority of Internet users, dealing with government, government microbloggingaware of society and public opinion, people, problem-solving, by the user praise.Government microblogging has become a popular channel of the public sector tointeract with the people, businesses and other organizations increasingly wide range ofuse. April24,2011, Fudan University,"public opinion and Communication ResearchLaboratory" China’s first "Chinese microblogging government report", the report showsthat "As of March20, more than2,400in government microblogging which government agencies of the real-name authentication microblogging1708, government officialsmicroblogging720from the administrative divisions of the distribution point of view,the Chinese mainland opened the government microblogging region involved the fourmunicipalities of Beijing, Shanghai, Tianjin and other28provinces (autonomousregions), a total of32districts."From these data we can see that the governmentmicroblogging very prosperous development in a short period of time about a year, andhave achieved outstanding results in this emerging product display with vitality,micro-blog tremendous role will continue to reflect a profound impact on the trend ofpublic events. With the continued growth of the number of users of the micro-blog, thispublic opinion carrier can solve the issue of his legal status, will no doubt be in thenetwork of public opinion in the future play a greater role. Government micro-blog onthe line is an important step to strengthen the Government and the people interact.This article through our network in recent years public opinion in the status quoand the Chief microblogging operations of research, combined with the advantage of thespecific case of the the government microblogging transmitted the image of thegovernment, mode and effects analysis to analyze the generation mechanism and theeffect of government micro-Bo shaping and dissemination of the image of thegovernment mechanism and process. Analysis and recommendations for governmentmicroblogging practice problems and risks for the government to better grasp thecontext of the network of public supervision by public opinion, and actively respond tonetwork public opinion, and provide recommendations to eliminate the negative impactand promote positive and healthy development of the network of public opinion. Inaddition, we have also taken the case with the theory and put up, and efforts on the basisof the actual case, sketched out the network of public opinion from the occurrence to theend of the whole process, vividly explain the formation of public opinion and influencenetwork mechanisms, through summary and learn from some outstanding governmentmicroblogging operating experience, establish content pragmatic form of innovative thegovernment microblogging operational principle, so as to solve the plight of thegovernment microblogging operators, sound micro-Bo operational mechanism, enhancethe coping skills of public opinion.