Web-based Public Opinion Microblogging Platform Governance:Problems And Solutions

Period since the late 1990s, China Internet has experienced leaps and bounds, political foundation, economic and social foundations of its roots also undergone tremendous changes, it indicates that more and more people through the network to participate in society public affairs, and the impact of government decisions. With the advancement of Internet technology, the concept of a network of public opinion gradually rise, they appeared at different times each representative network media, and governance impact. With the rise of microblogging, public opinion on the network produced an unprecedented huge boost. Since the reform and opening up, social interest groups diversified pattern is formed. Channels of government decision-making has also come more diversified, more real help to receive more information, changing the original rigid pattern, form a complete mechanism, enhance the ruling scientific and democratic. But the government in the construction of communication mechanisms, building laws and regulations lag behind the concept of governance, making the government in the Internet age microblogging represented in trouble. The rise of low network public opinion and governance capacity, also caused a decline in the government’s credibility. In this paper, the formation of public opinion from the government difficulties in analyzing the causes of governance, development situation of the microblogging platform, pointing out that the government needs in the network of public opinion on the one hand the need to change the form of disposal, to form a good response, strengthen communication mechanisms, and to increase Internet users to participate in public transaction management channels, promote the improvement of the level of governance; and strengthening the legal system, the rule of law the government regulate the exercise of power. Second, the formation optimization microblogging ecosystem, strengthen the moral construction of Internet users, so that the behavior of Internet users are subject to certain constraints, focus on strengthening the legislative building, leading the development of the Internet, purify the Internet environment, giving users the rights, obligations of Internet users; strengthen network monitoring, makes everything in orderly premise, effectively enhance government capacity to respond.