The Research On Public Trust Of NPO In China

Since the eighties of last century, in our country, non-profitorganizations developed faster than ever before. In today’s society, thenon-profit organizations play a very important role in our life. Thenon-profit organizations win the trust of almost all the people in oursociety and they offset the defects of market and government. However,since2011, after the outbreak of " tax fraud" and" Meimei Guo event ",thenon-profit organizations’ public trust has received the unprecedentedchallenge in our country. The non-profit organizations have no way toacquire resource. Low efficiency, lack of effective supervision andmanagement mechanism, the non-profit organizations in China became atarget for all the public. Because of the loss of public trust, thenon-profit organizations can’t continue to play a perfect role in oursociety. So how to enhance the public trust of non-profit organizationsand how to establish credibility are the most important problems in frontof us. In order to promote the non-profit organizations to develop fastin China, we must solve the credibility problem of the non-profitorganizations.Now, the research of public trust is point at the government, the mediaorganization and the judicial organs. Compare with non-profitorganizations, they have some similarities. But the non-profit organizations also have their own characteristics. Therefore, we can’tgive equal treatment from the non-profit organizations to the otherorganizations. We must focus on the public trust of the non-profitorganizations. According to our special situation, we can find a way thatfit to ourselves to research the public trust of our non-profitorganizations.In order to find the way fit to us, we must pay attentionto the basic concept and theory. For one thing, we can achieve thedestination from combine the theory and the actual situation of ourcountry. For another thing, we must find the reason of why the non-profitorganizations are lack of credibility. At last, we can study theexperience of other countries. If we can do this, the public trust of ournon-profit organizations will be better in the future.