The Ideological And Political Work Of Enterprises In The Brand Culture Construction In The Role

In the21st century China to become an international power, need to depend on the development of the enterprise, but the development of the enterprise, cannot leave the enterprise brand culture of competition between. The enterprise brand culture, as in the new historical period to create advanced socialist culture this great system engineering an important part of the construction, it is the top priority. At present, we should take scientific development important guiding thought as the basis, give full play to the ideological and political work, as economic work and all the work of the other "lifeline"political advantage. Will the ideological and political work of enterprises into the role of enterprise brand culture construction, and draw the essence of the advanced enterprises in the world, combined with the advantages of its own, unique characteristic of the construction of Chinese enterprise brand culture.In this paper, the marxist theory, the reference as the predecessor’s research achievements, using the theory with practice, comparative analysis, chart analysis, normative analysis and example analysis method for scientific research, this paper gives the ideological and political work of enterprises in the brand culture construction in an important role.Through the thought political work, the enterprise culture construction, the brand culture construction of three intrinsic relationship, show that enterprise ideology political works for our country enterprise brand culture construction to provide effective services and ensure the implementation of the correct way to development direction.This paper points six parts. The first part:theory of the brand, brand of the concept of culture, the definition of brand culture, then analyzed the value of brand culture, the connotation and extension of the biaxial stretching.The cecond part:to our country enterprise brand culture and the situation of the construction of the problems are analyzed and discussed in this paper, the significance and outstanding research is necessary. The third part:from the enterprise ideology political works, status, and the meaning of culture and brand of the relationship between systems analysis, reflect enterprise ideology political works "lifeline" role. The fourth part:through to the enterprise ideology political works in the brand culture function in the construction of mechanism research, to give play to enterprise ideology political team brand culture construction role. The fifth part:enterprise ideology political works to promote the brand culture construction contents, told us we can combine the ideological and political culture into enterprise brand culture connotation, make enterprise produce positive mainstream culture. Part six:enterprise ideology political works to promote the enterprise brand culture construction principle and ways, is the enterprise brand of the culture construction of the correct development direction.(This article discusses the main process to the state-owned enterprise as an example).