The Study Of The Image Creation Of Chinese Local Governments Spokesperson

In the21st century, modern government has attached great importance to the government’s construction of "transparency", and the spokesman system has became an important factor to create transparent government. With the development of China’s reform,opening up and the advancement of democratization, China also gradually established the government spokesman system.Especially in recent years, news spokesperson of government has become a high-profile "bright spot" in social and political life. Every announcement of the important decision, every occurrence of major events, they will be there, the occupational characteristics of news spokesperson of government requires that he should face different kinds of media reporters and answer all kinds of questions.This determines the news spokesperson of government must have a good image, it is also a chance to display the attraction of the spokesperson. Not only can regulate the atmosphere of a news conference, but also can help the government set a charming image. Therefore, cultivating the charming image of spokesperson not only meet the need for perfecting the news spokesperson system of modern government but also the urgent need of society.In this paper, the author employs the theories and methods to carry out a comprehensive and in-depth analysis of the image creation of China government, such as administration management,journalism, communication, psychology and public relations. From the basic characteristics and the important role of the news spokesperson of government, the paper tries to give a systematic description of the constituent elements of image——"the first" image、political quality、professional quality、media quality and public relations ability, then connected with the experience of the image of overseas governments news spokesperson and the current situation the image of Chinese governments news spokesperson, the paper considers the factors that affect the image of Chinese governments news spokesperson are lack of professionalism、serious "mouthpiece phenomenon" and lack of ability to interact with the media. Finally, the paper puts forward a number of strategies to improve the image of Chinese governments, and provides a new perspective on how to further promote and improve the system of our governments news spokesperson in the21st century.