Research On The Construction Of Media Image Of Heilongjiang Province By Mainstream Medi

Regional image reflects the overall situation of a region,including the local natural environment,economic development level,social condition,science and technology level,cultural tradition and other important factors,which affect the public’s cognition of the region.A better regional image can enhance the cultural atmosphere of the region,enhance the social status of the region,strengthen the unity and attraction of the region,and promote the optimization of the internal and external environment of the region.Nowadays,the public’s perception of a region’s image is actually a regional media image constructed by the media.With the promotion of "Northeast Revitalization",the media,as one of the subjects of regional image construction,has a direct impact on the public’s perception of how to report and construct the image of Heilongjiang Province,so the media is the subject that can be intuitively felt and measured.Therefore,447 news reports related to Heilongjiang Province in Heilongjiang Channel of Xinhua News Agency during the two years from September 2020 to September 2022 are collected in this paper.Through content analysis,the framework construction of news reports of Heilongjiang Channel of Xinhua News Agency is analyzed from the macro,meso and micro levels of the framework theory.At the same time,according to the previous studies,it summarizes the characteristics of Heilongjiang province’s image construction in four aspects: strength image,development image,group image and appearance image.In addition,in view of the deficiencies in the media image construction of Heilongjiang province by Xinhua News Agency,optimization suggestions are put forward from the perspectives of the government and the media,and according to the data content and conclusions of this paper,the media image construction model of Heilongjiang province is summarized.