Research On The Image-management Of Grass-roots Governments In The All-Media Era

The advent of the all-media era has brought opportunities and challenges to the management of government image.The academic community has conducted numerous studies on this topic,focusing on the impact of the media on government image and measures to manage government image in the context of all-media.Under the new situation,the issue of image management in grassroots government deserves more people's consideration.In order to thoroughly analyze the image management problems of grass-roots government in the context of all-media,effectively improve the ability of grass-roots government to use the media,create a good government image,increase people's satisfaction,and ultimately achieve the fundamental purpose of enhancing government credibility and appeal,enhancing international competitiveness,and building a socialist and harmonious society,this article adopts literature research,case studies and so on to collect and collate first-hand data through literature,field visits,questionnaires,and face-to-face interviews,and closely follow the research sample of Y Town,Wenzhou City,Zhejiang Province.This article finds that the advent of the all-media era,to promote the grass-roots government represented by the Wenzhou Lucheng District,Y Town,effectively collect public opinion,efficient dissemination of mainstream voices,powerfully improve social management services,but also encountered the public opinion is difficult to grasp,crisis response difficulties increase the double challenge.In this paper,we believe that in the process of image management,there are problems in Y-town,such as the government's image design is not in line with the characteristics of the times,the daily maintenance and occurrence are not sufficient,the emergency response capacity is not strong enough in special times,and the communication mode and effect are not up-to-date.