Shandong Province Lin Shuxian Film Market Fieldwork

Following the times of Digital Movies,Chinese film industry develops very fast.There are many reports and investigations about movie market, however,they are mostly related to production,advertising,marketing and market economics.The investigation of the unban rural’s film market is relatively few,and they are also not deep-going,the most of them are the operational reports from grassroots film workers,it is hard to say that they are all real situation.The movie market of urban rural have two parts,one is county town’s movie market,the other is rural movie market.Because of the primary movie market is nearly saturated,the Cinema Lions turn to invest in developing county cinema. However,the counties’s economic level and consumption level are different from each other.Before they decide to build county cinemas,it is necessary to have a comprehensive understand about the actual situation of the county,in order to avoid leaving resources idle.Rural film is the foundation of Chinese’s movie market,now our country are implementing the Movie Huimin Project,try to active the rural movie market.This article selects my hometown Linshu County as the research target,which is lie on the southeast of Shandong Province.I try hard to show a real situation about the urban rural movie market on the background of the Chinese’s forward and flourish film industry.This article is divided into five chapters.Chapter Ⅰ is the instruction, introducing something basic information of Linshu County and my research thinking.Chapter Ⅱ is the management of Linshu County’s movie market and the its history,because county movie company is in charge of the market of county and rural,therefore, my reseach begin with this company, to have a general knowledge of the company development and the county’s movie history.Chapters Ⅲ is about the current existence situation of county town’s cinema.I want to know how the cinema operates in the second movie market.Chapter Ⅳ sees into the implementation of the Movie Huimin Project on the countryside.I try to show an actual situation. Chapter Ⅴ is my inspiration from my research,that is about how should the county town’s cinema deveolop and the problem of the Movie Huimin Project in my hometown, in this chapter,I just want to say my words.