The Current Situation,Problems And Countermeasures Of Domestic IP Movie

Since 2011,with the lauch of Tencent's strategy of "pan-entertainment" which focuses on IP and the advent of he "Internet+" era,Internet companies led by BAT have begun to penetrate into the film and television industry with their capital.They purchase large amounts of IP rights,and turn them into film and television works.In 2014,IP movies are rapidly emerging under the related policies and capital.In 2015,IP movies have been into explosive growth.By 2016,IP movies are gradually exposing problems of type homogeneity and shoddy production.People no longer pursue IP blindly.The market is beginning to calm down and think about the future of IP movies.This dissertation attempts to analyze the current situation of development of IP movies in our country by combing with specific cases,sort out the opportunities and problems in the development of IP movies,and think in depth from the point of existing problems.We hope to give advice and suggestions to the domestic IP movie industry which at its key period.This dissertation is divided into five major parts:The first part summarizes the research content of the existing IP movies in the academic field;the second part is the definition of IP and IP movies,and to analyzes the reasons for the rise of IP movies from the aspects of economy,policy and audience;The third part analyzes the disseminators,contents,marketing channels,audiences and dissemination effects of domestic IP movies from the perspective of 5W theory;the fourth part analyzes the content,profit model and trading platform in domestic IP movies The fifth part puts forward corresponding measures according to the existing problems so as to promote the IP movie industry in our country to a more standardized direction.