The Type Of Research And Dissemination Of Results Of Micro Films

Micro film development up to now, has formed relatively complete industrial chain,and produce a series of excellent representative works. Rich types support and goodcommunication effect for the micro movie gathered a large number of audience, butalso provides a new requirement for the development of micro movie, as a kind ofmedia development and prosperity, inseparable from the surrounding a series offactors around the media mutual support and cooperation. For the film itself,advertising type micro micro film, movies, public welfare type micro film microfilmetc, the author number for the micro movie works laid the foundation. They are basedon different fields and aspects, but all together under the category of micro film,forming a rich kinds of micro movies. In the case of research and analysis, more clearalso different kinds of micro movie in such aspects as content, style unique, thussorting and summing the four kinds of micro film and universality of the special arms.In terms of communication effect, the spread of micro film macro effect and thecommunication effect of different kinds of micro movie in full accord. In type ofmicro film advertisement dissemination effect research, we found that the spread ofits estrangement, limited effect, effect of credibility with the hibernation effect; In thepublic welfare communication effect of micro film study, we found its agenda settingand warning effect; In film type micro communication effect in the study, we foundthat the "spiral of silence" and "culture"; Type at the communication effect of microfilm study, we found that the opinion leaders and the spread between the impact onthe communication effect and used with satisfaction. The macro and micro effects toprop up the spread of micro film total effect, allows us to draw nutrition from theeffects of mass communication research, more fully dig up different kinds of microfilm characteristics of the communication effect. Through the communication effectanalysis of typical works, we hope it is not difficult to find the micro movie’ssustainable development and motivation. At the same time, given the limitations ofmedium of the film itself, micro film is suffering a survival concern, imbalance mayat any time will be in the development of this emerging media down shrines. To anextension of the multiple media platform, therefore, the type and the content isunceasingly rich, strive for common prosperity on the artistic and commercial, is notonly beneficial to the micro film get more widespread support and recognition, moreconducive to the sustainable development of micro film industry and micro moviecreation of longevity.